Google adwords campaign management can be a challenging task, especially for those who haven’t learned the secrets to mastering the management of adwords.
There are a few tips that many people using Google adwords are not aware of. These techniques, when used consistently, can bring great results. It may take a bit more time but in the long run your adwords campaign dollars will return a much better return on investment. After all, that’s really what is important.
Many online marketers create one landing page, which they drive visitors to from many different ads. In many cases, this can negatively affect the quality score of your ads, which will cost you more money than is necessary and give you less desirable results than you may expect.
In order to receive the best possible results, for the least possible cost, you should take the time and effort to create a separate landing page for each Google adwords campaign.
Your landing pages should deliver exactly what is promised in your ad. Google rests its reputation on giving visitors just what they are looking for, and you will be rewarded for helping them to deliver.
Each of your landing pages should have as many backlinks as you can possibly create. When scoring your pages, Google looks favorably on those that contain multiple backlinks. The philosophy is that more backlinks equals more relevancy.
You can create backlinks by submitting articles to free article directories, creating links to your pages from other websites you manage, participating in link sharing programs, adding your link to the description box in your videos, and in some cases, commenting on other people’s blogs.
One piece of Google adwords advice that can be very profitable is to work as hard as possible to achieve a quality score of ten on your ads. This is not easy but is well worth the effort. When you achieve this score, Google will reward you with a thirty percent discount on your ad cost.
Using these strategies, you will certainly have a great advantage and much better results with your campaign management.